When it comes to starting any business I imagine your immediate thoughts for marketing go straight to paid advertising. Well maybe you’ve heard of SEO and organic rankings but without an understanding of where to start then you would probably move towards paid advertising instead of taking the time to start ranking for organic terms.
With the ever-changing landscape of technology, it can be hard for marketing teams to stay ahead of the game. It seems like every day there’s a new trend going on in any given field. A new hashtag, a new story, a new hot product, the list goes on and on. If you’re not staying ahead as a business then you’re only trailing behind your competitors.