Brand consistency is tricky. You need third-party agencies, partners, marketing staff, and customers to all stay consistent.
Externally, you want people talking about your brand. Internally, you want to produce lots of marketing materials. The more there is, however, the more inconsistency there will be. Your audience gets confused, and your brand suffers.
Brand guidelines ensure all your materials stay consistent by providing clear, exact rules. These guidelines maximize interest in your brand and ensure you’re differentiating successfully.
Your brand is the culmination of all your messaging. Brand guidelines control this image. Here’s what a great brand helps you do:
Branding allows you tons of other benefits. Word-of-mouth, web traffic, referrals, and customer loyalty are all increased. This means a better bottom-line. Brand guidelines are the only way to control your brand.
Brand guidelines walk a thin line. They have to be tight enough to maintain consistency, but loose enough to stifle creativity or third-party use.
Here’s what your brand guidelines need to focus on:
Skype’s guidelines are a fantastic example. Use them as an outline for your own branding strategy.
Building a great brand takes time. If you need help with your branding, turn to your branding Denver experts, Tag Team Design. We provide turn-key branding services, including graphic design, web design, and much more. Contact us by clicking here!
Integrating e-commerce into your Denver business website involves careful planning and execution but can significantly…
In this comprehensive review, we'll dive into the 9 Best AI design tools of 2024,…
The mission is to create websites that don't just captivate the eyes but also stir…
As the digital landscape continues to evolve, leveraging effective SEO strategies has become imperative for…
Stay ahead of the curve, experiment with these web design trends, and watch your small…
As a web developer and designer, I know that one of the most important things…