Even after 20 years of SEO being around, there is still a veil that sits over the industry with an air of mystery behind what it is and how it helps. This day and age, you’ve probably got an idea about what the general idea is, get your site ranked higher on Google. What are the details though? What is it exactly that will get your site to be ranked higher than your competitors on Google?
Knowing what a successful SEO strategy is composed of is an important thing when it comes to hiring an expert but it’s also just as important as knowing whether this is something you want to take on or not. I’m not going to lie to you, creating a winning SEO strategy that will garner long-term success is not an easy thing. There’s a few things you will need to consider when deciding if you want to hire a professional or do it yourself.
It’s hard to say what the most important part of an SEO strategy is but a good rule of thumb is to think of them all as being equally important, some just require more time than others. Luckily, on-site SEO is one of the practices that requires less time than other SEO practices. Not that you should slack off when it comes to on-site practices but you would be able to let more time pass before working on it again. Despite the fact that you don’t have to constantly watch your on-site SEO, it is still just as important as any other. If anything, you should think of on-site SEO as a starting point.
However, your content strategy will require a bit more of a time investment. Again, I can’t say what is the most important thing when it comes to SEO but I can say that the content you produce will have one of the biggest effects on how many people you can get to come to your site. In the eyes of Google, the more productive and original you are with your content, the higher you will rank.
Being that Google has placed an emphasis on technical performance of a website (especially mobile) this is a pretty important feature of SEO. There is a lot you can learn about how to make sure your site is fast but it may require some diving into web development lessons. This will probably be the hardest part of the learning process of SEO, yet, one of the most important. The truth is that if you don’t have a technically sound site then you could be looking at some terrible rankings for quite awhile.
Along with your content strategy, this is going to be the most time consuming part of any SEO strategy. This will involve a lot of backlink building and outreach. If you don’t know what those are then just think of the two going hand in hand, where the idea is to increase the visibility of your content as much as possible so that more and more websites will link to it to bring in as many viewers as possible. This can be a very time consuming process being that for the vast majority of your work you probably won’t see a major ROI. This is not to say it’s not worth it though; the more time you invest in building links, the more return you’ll see eventually but it’s not necessarily an easy process and may take more time than you think.