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The Future of UX Design Part 4

It’s always interesting to contemplate ideas when it comes to grabbing someone’s attention on a site.  There’s been many theories thrown out there.  Truth is, there is no specific way to get someone’s attention.  There are some ways that work better than others, but realistically there’s not just one thing that gets the job done.  Rather, designers use a combination of techniques to grab a visitor’s attention.  This can vary depending on the designer’s taste.  It could be a combination of alluring buttons with bold text or offset containers with text moving outside of them.  There are many combinations but as per experience, one I find to be incredibly effective is using color clashing to draw a user’s eye upon important information on any given page.  We as a Denver web design firm use this technique constantly when designing any site and have found that our clients love the look of a well balanced site with callouts that are set apart by different colors.

Don’t lose focus when you’re reading this blog post.  Complimentary colors are always amazing and should be a primary focus of any site.  If you want your site to look beautiful you need a wonderful color scheme that works together.  The primary focus of this post is to point out the advantage that clashing colors can bring to you as a call to action when you really want a visitor’s eye to stop on “Join Now!” or “Learn More”.

It’s the basic concept of asymmetry — when something seems off or out of place, we tend to focus on that to see what’s wrong with the picture.  This is what you can use to your advantage as a designer.  Consider your colors carefully being that you do not want to ruin the image entirely with something that sticks out too much.  It can be a tricky decision to pick something that clashes with other colors but also seems harmonious in a way.  That’s where experimentation comes into play.  There is no one size fits all kind of approach to this.  It will take time to mix and match to see what works but finally something will catch your eye in a good way just as it will for anyone visiting your site.  For our web design Denver site designs we experiment for hours at a time sometimes just to find the right combination to use.

Something along these lines…not necessarily this exactly and maybe not thrown together in five minutes as an example.  However, I would like to point out how the blue and yellow somewhat fit together.  Yet, due to their vibrance individually it allows the yellow to stick out.  You could even go for something a bit more subtle than what I did but you always have the option to do something out there.

Imagine the above image in the middle of a site and as your scrolling down this is sitting there.  What’s wrong with this picture…even though the primary colors of the site are blue, black, and white there is suddenly this yellow box.  This seems out of place so you have to investigate what it’s doing there.  What’s this?  Sign up now?  Sign up for what exactly?  Let me click it and find out…maybe there’s something free.  This is the foundation that we always operate on when trying to configure any of our denver web design projects.  Make it appealing so visitors will be enticed.

I’m not necessarily saying that’s what happens every time but this could be a real possibility of the thoughts going through a visitor’s head when seeing something along these lines.

All and all, color clashing can be a great help when you have something to offer or want someone to sign up for your blog.  It’s a simple technique to use and with taking the right amount of time to experiment with colors it can add a certain boldness to your site design that will stick in someone’s memory even long after they have left to explore the vastness of the internet.  Keeping visitors coming back and staying in their memory should always be a focus point when designing anything whether it be web design denver projects or anywhere that you operate.  The beauty of the internet is that no matter where anybody is, your site is always a couple clicks away.

Check out the rest of our series:

Part 1

Part 2

Part 3

Part 5

Part 6

Part 7