I’m not going to call this an emerging trend but it seems to be something that was put on the back-burner for far too often…and Google has noticed. To be fair, it’s not like they never considered the user experience important, in fact, that was the whole reason Google was created in the first place. For years and years, a user’s experience was mainly focused on how to get the correct information that they were looking for. It was all about finding what best fit the searches rather than how the web design was perceived (overall performance and presentation). Now that Google’s been doing this for over twenty years, things are starting to change…more or less. The focus is still on search quality but the dynamics of that quality have become enhanced. It is still about delivering the best information possible but with the acceleration of technological capabilities, speed now has to be considered (amongst other things).
Don’t take this post as meaning every page of your web design (whether it be denver web design or austin web design) has to be laser focused on one thing to be good information but getting to a point is helpful as well as providing maybe a little movement or calls to action to help out with users being able to stay focused or be able to contact you if they’ve found what they’re looking for. This is also where load speed comes into play. Meaning, we have to consider every little thing with website creation as a whole to contribute to an overall experience. Therein lies the key term for this post, “experience”.