Since its inception, digital marketing has become something completely different from what it started out as. It now is something more than just repeating specific words over and over again. It is the practice of bringing quality content that actually has a benefit to the millions of people performing searches every day. The emphasis now is to increase understanding across all industries so that no matter what you look for, you’ll get what you came for. This is has been a key factor to the increase in popularity for digital marketing, as well as, increasing the importance of the ethical practices behind “new-age” Denver SEO. Despite the emphasis on content quality, there is still a couple other factors that increase your rankings on Google searches. What still remains after so many years as one of the top ranking factors is backlinks.
In its original conception, Google’s formula was built as a way to create a more trustworthy way to search for anything that you wanted without having to worry about the validity of the information. The idea was that the more references a given site has from other sites the more trustworthy it was. There’s tons of other factors that are now considered, with up to 600 changes per year to the algorithm, but the core concept of backlinks referring to your site remains the same (with an emphasis on sites with high domain authority).