With my first introduction to SEO, I found myself riveted with the possibilities of what all this meant. It was a vast and curious world where anything seemed possible, the question lingered in my mind, “How could I possibly conquer the Denver SEO world?”. The sheer amount of information that went into it was mesmerizing. I spent months trying to figure out what it was exactly that this term was. Bit by bit I was piecing information together to form this picture.
Then…It all came crashing down.
I got my first job developing SEO strategy for a small roofing company, so I was now in the “big leagues”. What I read about it and what I had to do were two completely different things. Now that I was in a position to manage this I came to the realization that I had no idea what it really was. Months and months of convincing myself that it was nothing. Now that I’m finally here, it was too much of nothing, so much so that it seemed incomprehensible. I was terrified.
So I did what any scared-witless person would do…I researched “Denver SEO” with ferocity. Motivated by a relentless drive and passion to defeat this SEO monster, I kept pushing forward to find the answers to which I sought. I prodded the minds of those around me or who had experience in this department, holding on to the slight hope that I would someday come to understand this incredible enigma of the universe.
Terms were thrown around everywhere that I could have no way of knowing: backlinks, SEM, keywords, citations, SERP’s, do-follows, no-follows, content integration, etc. The list of terms I was supposed to know as an SEO “professional” seemed endless and, realistically, I was convinced I would never know. I was at the mercy of Google’s power.
…Until, I wasn’t.
The truth is, I was over-thinking most it and realized within the first couple of months that even though I didn’t know what I was doing, I had an impact. Nothing incredible, mind you, being that most digital campaigns are probably going to be a year-long process at the very least, but I was doing something in that space.
After speaking with many business owners or their employees on the topic of Denver SEO, there seemed to be a decisive conclusion made about what SEO actually meant. The misconception is that it was just another tool to get business owners to pay more for advertising without any true ROI. Certainly in the days before Panda (Google’s algorithm that changed the scheme of SEO to check for quality instead of erroneous content) this was a big problem with many companies placing a selected keyword or keywords as many times as they could on every page so that their website would rank far above anyone else not practicing this but the times have changed.
More so now-a-days, SEO and content branding is based on a well-thought out strategy that requires time and hard work. It is not some big mystery that can’t be solved. It is not Google’s massive control of the online market. It is all about what you make it.
For those that don’t know, there has been a drop in SEO companies over the past few years specifically for the fact that they were giving their clients strategies that were not geared toward long-term growth. Those that have made it through the Panda and Penguin updates are generally companies that built strategies on quality, such as, featuring content that was industry specific or working tirelessly to build the reach of a company through citations and backlinks.
If you really think about it, it is the same way that any quality business owner would treat any of their clients, with respect, dignity and a brand that looks to foster a long-term relationship rather than trying to compile as many short-term gains as they could. In essence, this is the key to winning the SEO (Denver SEO/wherever your business may be) game. It can all be utilized to help your business in simple steps.