In 2017, we see an old concept emerging…that of minimalism. The sheer power of minimalism is starting to be reacquainted into the repertoire of designers (web designers and graphic designers alike). By sheer power, we find that less is truly more. Why add hundreds of different options in one place when you can add an amount in the single digits that could do the same thing? We at Tag Team Design have incorporated this into our Denver web design many times over. It allows you to focus on what’s important, drive more user engagement and potential conversions. If you are able to provide the who, what, why, when, and where with a simplistic approach, then you are well on your way to creating a high converting website that any visitor will appreciate and trust. Hence, the power of minimalism.