Layout – On your website, your layout makes or breaks the visual appeal of your information and content. Don’t make shortcuts with your layout decisions. The #1 principle of user design is use a grid system. Most users prefer to read from left to right and from up to down. Users scanning the page most often do so from right to left across in a diagonal and again from right to left.
Space – Space helps break up your page and give eyes a rest from content. Space also is essential in directing attention to more critical parts of your page.
Simplification – Included in our top design trends for 2016, simple design limits the amount of content you have which reduces your visitor’s stress level and caters to their short attention span.
Color – Choosing the right colors communicates your brand and website’s message. Here are some examples of commonly used colors online:
Blue. Non-gender. Trustful. Loyal. Professional.
Green. Natural. Often used for buttons and links.
Orange. Action. Draws the eye.
Gray. Modern. Sophistication. Product-selling.
Typeface – You don’t just want your user to read your content, you want them to see it! Choosing the right typeface that matches your message can help you achieve this goal. There’s serif and sans-serif fonts. Read more about typography and start following these tips.