When it comes to starting any business I imagine your immediate thoughts for marketing go straight to paid advertising. Well maybe you’ve heard of SEO and organic rankings but without an understanding of where to start then you would probably move towards paid advertising instead of taking the time to start ranking for organic terms. Despite what success you may find initially, if you ask any business owner today they will probably tell you that in the long run organic ranking can be far more effective at getting you qualified leads or sales than paid advertising. I mean, there’s got to be a reason that everybody stresses it so much, right?
If you’re not so convinced on the idea of organic ranking, keep this fact in mind:
“70-80% of people ignore paid search results, choosing to only click on organic listings.”
Considering the fact that billions of searches are made on Google daily and that Google accounts for 94% of all searches on a daily basis, organic results are really important to a business of any size, but become even more critical for a small business trying to grow.