SEO is hard to grasp. It seems like one day everything is going just fine, you’re sitting at the top of the ranks, then out of nowhere you’ve dropped 20 spots. Now you’ve got to figure out what it is exactly that Google has changed to create such a drastic drop in your rankings. Keeping up with all the changes on a constant basis can be tiring, especially if it’s not your main job. Unfortunately, SEO is a necessary thing when it comes to bringing those coveted leads. So what can you do to stay up with the times?
Get some tools that’ll help you.
Here’s a few tools we recommend to help you stay up with your SEO efforts:
One of the best pickups you’ll make as far as SEO tools and the best part is that it is free! Albeit, for the complete experience you do have to have an SEMRush subscription but even without that it is a great tool. Especially when it comes to researching your competition, SEO Quake gives you everything you need to understand your competition including backlinks, major search engine ranks, domain authority, trust score, etc. The list really goes on but the point is is that they will give you all that you need to understand your competition or even your own website to make crucial changes to help with your ranks.
Much like SEO Quake, the MozBar will help you break down all the logistics of a given site and all you have to do is sign up for a free account! Again, there is a premium version you can upgrade to to get some additional features but there’s plenty on the free one that could be very helpful in your efforts.
It’s not what you know but who you know. It’s also about content…well…great content in Google’s eyes. Yet, getting links from reputable sources will help your rankings like crazy. What’s the best way to do that? Buzzstream. It allows you to do research on influencers and get their contact info, add contacts to your list, and send out emails to setup potential links or do some guest posting. Everything you need for your content marketing strategy, all in one place.
Given that video marketing is what is dominating the market and not going anywhere anytime soon, Tube Buddy is the perfect tool for managing your YouTube channel/video marketing efforts. It has everything that you may need for managing videos and getting them in front of an audience. Check it out today to see what all it can help you with!