You’re probably aware of Google Ads and Google organic rankings just by looking up things on the search engine every day. Are you aware of the process of what puts specific ads in the top three spots or how certain places rank higher than others? This is the source of constant debate between SEO professionals and has been for some time. There is no simple solution to getting a company ranked organically at number one, nor is there a small cost to getting a company ranked at number one on paid ads. You can throw tons of money at paid ads and rank pretty high depending on the term you’re trying to rank for but on the chance that you’re trying to rank for a more general term (SEO vs. Denver SEO or SEO Company in Denver) you’re going to get bullied by the huge corporations that have millions of dollars they can spend on advertising campaigns. Knowing this, small to medium sized companies have to be a bit more clever in their approach to paid ads and organic rankings on Google.
How is it when you are being outranked and outbid by bigger corporations that you can still take an advantage over them? Truth is, you can’t. Especially with the prominence of Google and the money they make from ads, you’re just not going to beat them out. You can, however, make some simple maneuvers to find more niche words that will help you rank high without the disadvantage of trying to overcome a behemoth of a company, even in highly competitive industries.