I don’t know if you’ve ever really taken a look around but it seems like the internet is dominated by social media sites. I’m not just talking about the big ones like Facebook or Instagram either, there’s literally tons of social media sites you’ve probably never heard of (most of them are pretty unique and awesome in their own way so don’t stop yourself from doing some research). The point being though, with so many social media sites out there, how do you know when a site is the right place to advertise unless it’s one of the big name ones out there?
I imagine you’ve probably heard at least a few statistics on the big names and how they bring in billions of users every month. If you haven’t, check out our previous articles on marketing on the biggest social media platforms: YouTube, Google, Facebook, Instagram. All these platforms bring in billions of potentially new clients every day but the question is which one do you go with? As you might’ve guessed, the bigger name ones are normally a great choice but one that is commonly forgotten about is Pinterest. Despite it not having as big a name as the other social networks on here, it still presents one of the best opportunities on the internet to market your services or products. In fact, Pinterest is the fifth most used social media network on the internet with about 700 million visitors a month and being that it is based on visuals it is also when one of the most highly engaging networks out there.