There’s just something about an eye-catching video. Most of the time we just can’t explain it. For some reason, beyond our grasp, certain videos just speak to us. Maybe at times we can understand why we’re watching it (I think Chocolate Rain speaks for itself). For the most part though, we can look at these videos, sit back and be entertained but can never truly figure out how it speaks to us as well as 3 billion + other people on the internet. So goes the phenomenon of viral marketing. Yet, it is not in the nature of human beings to look at something and not be peaked with a natural curiosity about how something works. We have to know. Well, maybe not every single person. Truth is, most people probably don’t care about how their feed on YouTube is the way it is and why they can’t seem to stop watching certain videos over and over again, year after year but you’re different. You’re a marketer or at least someone interested in learning about marketing so they can utilize video marketing to their advantage. If that’s the case, then YouTube presents the perfect opportunity for your business to flourish amongst the rapidly growing trend (that already has quite the popularity) of video marketing.
Here’s a few facts to entice you about the opportunities that video marketing on YouTube presents: