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There’s just something about an eye-catching video. Most of the time we just can’t explain it. For some reason, beyond our grasp, certain videos just speak to us. Maybe at times we can understand why we’re watching it (I think Chocolate Rain speaks for itself). For the most part though, we can look at these videos, sit back and be entertained but can never truly figure out how it speaks to us as well as 3 billion + other people on the internet. So goes the phenomenon of viral marketing. Yet, it is not in the nature of human beings to look at something and not be peaked with a natural curiosity about how something works. We have to know. Well, maybe not every single person. Truth is, most people probably don’t care about how their feed on YouTube is the way it is and why they can’t seem to stop watching certain videos over and over again, year after year but you’re different. You’re a marketer or at least someone interested in learning about marketing so they can utilize video marketing to their advantage. If that’s the case, then YouTube presents the perfect opportunity for your business to flourish amongst the rapidly growing trend (that already has quite the popularity) of video marketing.

Here’s a few facts to entice you about the opportunities that video marketing on YouTube presents:

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YouTube Marketing

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• 6 out of 10 people prefer online video platforms to live TV

• YouTube has over 1.9 billion logged in monthly users

• In an average month, 8 out of 10 18-49 year-olds watch YouTube

• On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network

• You can navigate YouTube in a total of 80 different languages (covering 95% of the Internet population)

• The platform has launched in over 91 countries

• YouTube is the world’s second largest search engine and second most visited site after Google

• YouTube is the 2nd most popular social media platform with 1.9bn users

• Over 1 billion hours of YouTube videos are watched each day, more than Netflix and Facebook video combined

• The average mobile viewing session lasts more than 40 minutes

• The time people spend watching YouTube on their TV has more than doubled in the last year

• 81% of US parents use YouTube to find content for their children

• Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices

• Viewers who complete TrueView ads—watched to completion or at least 30 seconds—were 23 times more likely to visit or subscribe to a brand channel, watch more by that brand, or share the brand video

• Viewers who are exposed to TrueView ads but who don’t watch to completion are still 10 times more likely to take one of those actions

• When brands use TrueView, they see views of previously existing content increase by up to 500% after posting new videos

• Searches of “how to” videos on YouTube are growing 70% year over year

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Overall, those are some pretty impressive numbers. Knowing this, it makes it even more important that a company should start embracing YouTube video marketing to spread awareness of their brand and bring more potential clients in. The nice part is that YouTube can fit any industry as long as your willing to put in the time to craft a well thought out video. To do that you’re going to need to understand the different kinds of videos so that you can run ads the will best represent your message.

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