If you are looking for a way to get your products, services, and content in front of as many people as possible, then you have probably thought about search engine optimization. Keyword research is the backbone of SEO, and digital marketing does not necessarily have to be as expensive as you think. There are plenty of free SEO tools available as well.
What are some of the top tools that are free to use? How can they help you improve your digital marketing? Take a look at the list below.
1. Google Trends
One of the top tools you should be using is called Google Trends. Google Trends is a helpful tool that can show you the search popularity of a specific keyword over time. For example, if you are someone who is looking for Christmas trees, you will probably see that searches for the term “Christmas Tree” speak every year in December. That is because people usually purchase Christmas trees around Christmas time.
Why is this useful for keyword research? The biggest reason is that this can help you plan your content calendar. If you work in a seasonal business, you have to figure out when people are looking for the products and services you provide. That is where Google Trends can help you.
2. Keyword Generator
Another tool you may want to check out is called Keyword Generator. You can probably guess what the most popular keywords are in your business. On the other hand, these keywords are probably going to be very competitive. If you run a small business, you may have a difficult time ranking ahead of large corporations. Therefore, you need to find other keywords that might not be as competitive.
That is where this tool can be helpful. Based on a keyword you punch in, this tool will show you a wide variety of other keywords that may help you improve your ranking. Then, you can plan your content calendar appropriately, targeting other keywords that may help you drive organic traffic to your website.
3. Keyword Sheeter
You should also take a look at a specific tool called Keyword Sheeter. This is a tool that will take a look at the autocomplete suggestions from Google. For example, if you enter the term “keyword” into Google, you will probably see a drop-down list of phrases that people usually search.
The benefit is that this can help you plan your content quickly. The reason why these phrases are showing up in the autocomplete section of Google is that people are searching these phrases frequently. If you create content that can address these phrases and answer common questions, you may be able to drive more traffic to your website. It also has positive and negative filters that can help you customize your searches.
4. Answer the Public
Answer the Public has become a popular free tool that people use for SEO. This is a tool that can help you find comparisons, related searches, prepositions, and more. For example, you can use this tool to enter a specific keyword. Then, this tool will show you specific questions that people are asking about that term. This tool can also show you comparisons that people are making with that specific term.
All of this is helpful for you because it can help you plan your content. Based on the comparisons that people are making, the questions that people are asking, and the combinations that people are making with that word, you can create content that will help people address their concerns. This is one of the best ways you can drive more traffic to your website.
5. Keyword Surfer
This free Chrome extension can show you the estimated search volumes for just about any query type into Google. This includes global searches and specific searches entered using that term every month. Therefore, Keyword Surfer can help you figure out exactly how popular a search term is.
In addition to showing you search volumes for a specific term, you can also use this term to see how often related terms are being searched. If you are looking for something less competitive, this may be a helpful area for you. Even though there is no way to get search volumes in bulk, it can help you assess queries as you browse the web.
Reddit has become one of the most popular sites for anyone looking to discuss a topic or have a question answered. Keyworddit is specifically designed to pull keyword ideas from Reddit. If you enter a specific subreddit, it will take a look at the comments and title to find hundreds of keywords.
This is particularly helpful if you are looking to create content on a specific niche. This could include a specific diet, a specific sport, or even specific travel ideas. This tool will also let you know what kind of language they are using to discuss certain topics. This is a great tool you can use if you are looking for ideas for content.
7. Google Search Console
Another tool you should be using is called Google Search Console. This is a tool that can help you follow the performance of your website regarding organic searches. You will have access to a lot of data about keywords and phrases that you rank for. It will also show you the keywords that have sent the most traffic to your website during the past few months.
This report provides you with a lot of information. You can figure out what keywords are working well, what keywords are driving traffic to your website, and how your rankings are changing. Therefore, you may be able to use this tool to help you plan content for the future.
You should also take a look at Questiondb, as this is a tool that can help you find questions that people are asking about a specific topic. If you create content that answers these questions, you may be able to drive more traffic to your website. In addition, this will is great because it will also group certain questions together. Based on a specific modifier, you may be able to group questions together, answering them all with a single piece of content.
This can help you when you are writing blog posts, as you can figure out what questions you should be answering. You can also take a look at source links to see where the questions are coming from. Then, you can take a look at the thread and plan your content.
9. Bulk Keyword Generator
If you are looking for a free tool that can help you improve the quality of your local SEO campaign, then you may want to take a look at Bulk Keyword Generator. This is a research tool that will generate keywords for specific industries. The first thing you have to do is select the type of business you run. Then, you can take a look at keywords that are relevant to the products and services you provide. Finally, you can create and optimize individual pages for each type of service that is important to your business. By finding keywords that are important to your specific location, you can increase your ranking for local searches.
Finally, one of the best tools that people are overlooking is Google itself. This is a tool that you can use to take a look at the questions people are asking. If you click on the “People also ask” section, you can quite literally see the questions that people are asking. If you click on one of these questions, Google will load more questions, allowing you to plan your content. If you want to rank well, your content needs to align with search intent. That is exactly what this tool will show you.
Work with Experienced SEO Professionals and Improve Your Digital Marketing
These are a few tools that can help you get the most out of your SEO campaign. With a simple SEO plan, you can get your content in front of more people, helping you increase organic traffic and boost your conversion rate. If you are looking for Denver SEO professionals, make sure you ask about these tools. That way, you know you are getting the most out of your digital marketing investment. With a structured SEO campaign, you can generate leads, boost your traffic, and close more sales.