Web Design, SEO, & Marketing FAQs

Check out the latest topics and FAQs

Why is original content important?

Original content is important because it is one of the key factors to your search term ranking. Google is focusing…

Why do I need backlinks?

In order to compete organically for any keyword and to rank on page 1, you must build a solid backlink…

Why are some sites ranking higher than others?

There are a number of factors that are taken into account when ranking an individual domain. This includes, but not…

Where do I get backlinks?

Backlinks can be found in many places across the internet.  These opportunities come in many forms such as the likes…

What’s better, organic or paid?

Paid will get you to the top results instantly depending on your budget but can continue to increase overtime. Once…

What tactics are most important when building a website?

When building a new or redesigned website, it’s crucial to take the time to outline your plan. Make sure to…

What strategy is recommended for a startup?

Start small.  Build some generic backlinks via directories or comments.  Start a blog and update it maybe 2 – 4…

What kind of data is needed to cultivate an SEO strategy?

Good metrics to be aware of are your Domain Rating (Domain Authority) and your number of backlinks.  Don’t get me…

What is White Hat SEO?

White Hat SEO is the process of optimization strategies that focus on human visitors by following search engine policies and…

What is web scraping?

The act of extracting data from websites.  This can be used for many purposes but in terms of SEO, it…

What is web hosting?

Web hosting is where your website is stored. There are hundreds of options available to store your website but not…

What is the most important factor in an SEO campaign?

If it had to be narrowed down to one then the key metric would have to be your Domain Rating…

What is the easiest way for a company to start using SEO?

The best way to get started is to use Tag Team’s plugin the integrates directly into the backend of your…

What is social bookmarking?

Social bookmarking is an online service that allows you to save, share, annotate, and edit web pages. For example, Twitter…

What is SERP?

Search Engine Results Pages.  These are the pages that come up on a search engine when a specific term is…

What is SEO & why is it important?

SEO is search engine optimization and it is the process of ranking on any search engine. You may have a…

What is SEM?

Search Engine Marketing.  This includes many different variable like content writing, backlink services, social media management, etc.  This is the…

What is on-site SEO?

On-site SEO is the practice of creating content throughout your website to help search engines understand what your site is…

What is off-site SEO?

Off-site SEO is the process of making sure your website pages, titles, tags, content and overall structure are optimized for…

What is local SEO?

Local SEO is the process of optimizing your physical location through citations, directories, and maps to generate location based traffic.

What is keyword stuffing?

Putting too many keywords into your content so that it seems like you’re intentionally trying to affect your rankings for…

What is keyword density?

The amount of keywords that show up in a given paragraph.  The idea in SEO is not put too many…

What is JavaScript?

JavaScript is a programming language (commonly paired with JQuery) to add effects to pages.  After implementing HTML and CSS, JavaScript…

What is internal linking?

Internal linking is used as to structure the flow of your website. Including links within your web page to direct…

What is image alt text?

Image alternative text.  This is a brief description that is included with an image on a web page.  Just in…

What is http vs https?

HTTP stands for (Hypertext Transfer Protocol) and displays your web pages. HTTPS stands for (Hypertext Transfer Protocol Secure) and displays…

What is HTML?

Hypertext Markup Language is the standard language for creating web pages.  HTML is the shell of any webpage created without…

What is guest posting?

Writing a blog or article for another person’s site, in which case, they will share a link to your website…

What is Google’s algorithm?

Google algorithm is always changing and improving the search results. Google main goal is to provide you the best result…

What is Google trends?

A tool made by Google that shows you how many people are searching for a specific term or keyword.  This…

What is Google my business?

Google My Business is your free claimed location within Google Maps and search. It is extremely important to improving your…

What is Google analytics?

Google Analytics is a free tool used for tracking visitors on your site from demographics, geography, referrals, and more. This…

What is duplicate content & what’s wrong with it?

Duplicate content is the same text on another page of your site. Google and other search engines want unique content…

What is domain authority?

Domain Authority is the ranking of your site on a scale of 1-100 based on its overall trustworthiness (which is…

What is CTR?

The ratio of viewers who click on a link to your website compared to the total number viewers of a…

What is CSS?

Cascading Styling Sheets is a programming language that is used for adding style to pages.  This could include colors for…

What is crawling? What is a bot?

Every search engine, including Google, crawls and indexes your website content for inclusion into their search results. The bot is…

What is CPC (cost per click)?

Cost per click advertising is a service that will show an ad catered for your company based on the amount…

What is content marketing?

Content marketing is the practice of building original content and how you go about promoting that content, i.e. guest posts,…

What is competitive analysis?

Competitive analysis is analyzing your direct competitors SEO strategy via various tools to see things like where they may be…

What is comment marketing?

The practice of building up your online reputation and possibly links by going through various blogs, leaving meaningful comments along…

What is Black Hat SEO?

Blackhat SEO is the process of tricking or manipulating your search results through strategies, techniques, and tactics that focus on…

What is anchor text?

Anchor text is a keyword that has your site URL embedded inside of it so, when clicked, will direct someone…

What is an SEO friendly URL?

An SEO-friendly URL is a web address that is easily readable by search engines and uses keywords to describe the…

What is an SEO audit?

An SEO audit is a full on-page review of your website to determine its search engine friendliness in a number…

What is an outbound link?

A link located on a site that will take a viewer to another site when clicked.  This differs from an…

What is an inbound link?

The is the same thing as a backlink.  It is your URL on someone else’s site that, when clicked, will…

What is Adwords?

A CPC (cost per click) advertising platform made by Google.

What is a web server?

A computer system that handles HTTP requests.  This is when you type in any website and the website pops up…

What is a URL?

The address of any web page.  When you go into your browser (Chrome, Safari, Internet Explorer, etc.) and you look…

What is a sitemap?

A sitemap is a document that lists all the pages for your website on it.  When the programs or “bots”…

What is a power page?

Imagine a blog post but a lot longer.  Blog posts tend to be somewhere around 500-600 words but with a…

What is a page title?

A page title is the name of the page that will tell search engines what the page is about.  For…

What is a long-tail keyword?

A long-tail keyword is a phrase that contains at least 3 words to describe your website content.

What is a landing page?

A single page built for advertising and marketing campaigns.  When an “Ad” link is clicked in a search console, a…

What is a keyword?

A keyword is an idea or topic that defines your website content.

What is a Google Penalty?

A Google Penalty is the negative impact on a website’s search rankings based on updates the latest changes to  Google’s…

What is a domain?

A domain is the name of the page that has to be bought.  For example: google.com.  Once upon a time,…

What is a disavow (list)?

A disavow is a backlink you don not want Google to take into account toward your backlink profile. Low ranking…

What is a directory?

A directory on the web is a list of sites based on categories.  https://www.tagteamdesign.com would show up under web services…

What is a conversion (rate)?

The number of visitors to your site that complete a given goal.  A high percentage is indicative of visitors overall…

What is a contextual backlink?

Contextual links are external websites within the main or primary content of a web page. They are not links that…

What is a canonical URL?

This is used to tell search engines that specific URL’s may be the same page from a different folder or…

What is a Call-to-action?

A call to action is a piece of content that has the intention of getting a viewer to perform a…

What is a bounce rate?

The percentage of people that leave a site after visiting only one page.

What are the best SEO tools?

The answer to this question really depends on who you ask.  If you Google this question, you’ll get tons of…

What are robots.txt?

A file that includes certain pages you do not want indexed on search engines.

What are referral visits?

When someone clicks on a link back to your site from another site outside of search engine results.

What are reciprocal and nonreciprocal links?

A reciprocal link is when a site will include your URL link on their page of you put their link…

What are organic rankings?

Organic rankings are listings on search engine results pages that appear because of their relevance to the searched key terms….

What are Meta tags?

This is a title and description of a page.  Generally, these are contained in the top of an HTML document…

What are meta descriptions?

A summary of a page that shows up in the results of a search engine.  Whenever you’ve googled something, there…

What are heading tags?

These are used to display the headline text within the content of your page. You can use the tags <h1>…

What are dofollow and nofollow links?

A dofollow link is any link that a crawler bot is able to follow.  A nofollow is the opposite.  How…

What are backlinks?

A backlink is your URL (i.e. http://www.myhomepage.com) that shows up on other people’s’ sites.  Backlinks are hyperlinks on other sites…

What are 404 errors?

A 404 error is a page on your website that can no longer be found. Making sure these errors are…

What are 301 redirects?

301 redirects are used to forward 404 errors or old pages that have been indexed to the new web page….

Should I promote content on social media?

It is a good idea to promote on social media being that it provides new opportunities to reach a wider…

Should I hire someone to do my SEO?

This is always a good idea to consider being that SEO can be very time-consuming.  If you run a company…

Should I have a secure site?

Google has made it very well known that having a secured site is certainly going to affect rankings.  This is…

Should I advertise on social media?

There can be benefits to advertising on social media and that is something you would want to determine by doing…

Should content be based on the size of the business?

Unfortunately, this is a loaded questions and boils down to one question.  What are you trying to accomplish with your…

Is there a way to predict success for an SEO strategy?

Not necessarily, but your effort always has an either positive or negative effect on the outcome.  The problem with SEO…

Is my competitor doing it? If not, why should I do it?

Most likely they have some off-site SEO improvements if they are ranking on the top pages of Google. If they…

Is local SEO more beneficial?

Local SEO is very important when traffic and/or sales are dependent on a certain location. Fox example, if I have…

Is it important for your website to be mobile friendly?

Yes! If you aren’t mobile friendly you are losing a large market of visitors. This should be strongly considered in…

How to Start Doing Search Engine Optimization (SEO)

Choose a Platform When it comes to choosing a way to create your website there are many options. Mainly, it…

How to Rank on Google

Choose the Right Keywords For those starting out, the best option here is to research keywords and go with ones…

How to Pick the Best Keywords

Sign Up for an SEO Tool Go get started, you’re going to want to get an SEO tool for research….

How to Make Your Website Faster

Opt For a Dedicated Server It may seem easier at first to purchase a shared server when you’re creating your…

How to Do SEO for Your Website

Keyword Research The first step of on-site SEO optimization is figuring out what your keywords are going to be. You…

How to Create SEO Friendly Content

H1 Tag For Each Page Make sure to have an H1 tag with your keyword at the top of each…

How to Create Backlinks

Broken Link Building Method This a common strategy used in SEO. This consists of searching for broken links on pages…

How to Create a Website

Get a Domain Name There are many places out there to buy a domain name. A few of the more…

How to Create a New Domain

Check WHOIS If you haven’t heard of WHOIS, then to give you quick insight, it is is used to query…

How to Come Up with Content Ideas

Look Up Industry Trends When trying to create content, the first thing to do is look up what’s trending in…

How should you separate words in a URL?

You should separate words using a hyphens or underscores in the URL.

How should PR be integrated into SEO?

At its heart, SEO is PR.  This is just another part of your movement to build up your brand recognition…

How much does it cost?

Depending on what site you want to advertise on the price differs.  The biggest advertising platform is Google Adwords which…

How long does it take to rank?

This depends on the competitiveness of the keyword your trying to rank for. On average, it can take 3-6 months…

How long does it take to make a noticeable impact with SEO?

On average, it can take 3-6 months to see results for a specific keyword. Your keyword difficulty and competitiveness will…

How long do I need to do it?

Off-page SEO is an ongoing process. It also takes time for Google to index your new backlinks and build up…

How do you get ranked on Google?

To get ranked on Google, you need to first submit your website for inclusion to be indexed. Set up an…

How do you find the most relevant keywords?

There are a lot of tools available for keyword research but the most accurate and most powerful is Google’s free…

How do you do keyword research?

Keyword research can be done in a few ways with different tools.  Google trends and Google Adwords are a good…

How do I research a keyword?

There are a number of tools that can assist with keyword research but the best tool is the Ad Planner…

How do I make my site secure (https)?

You can make your site secure by purchasing an SSL certificate (Yearly) or by using Cloudflare’s free flexible certificate.

How do I know if SEO is worth it?

Although SEO is fairly time consuming, the best way I’ve found to think about it as being a worthwhile use…

How do I get backlinks?

There are many ways you can achieve a backlink to your website including directories, blog comments, paid links, advertising, Web…

How can you determine what aspect of a strategy is more meaningful than others?

Of course you can.  First, study up and figure out what your approach is going to be.  From there, keep…

How can I check my page rank with Google?

Tools we like to use are Google Analytics, Google Search Console and Ahrefs.

Does securing your site affect your rankings?

Yes! Google has hinted that it gives websites a little boost when they are using SSL. As the internet continues…

Do links need to be industry specific?

Not all backlinks are going to be industry specific but you would like to make as many links as possible…

Can a company do SEO by itself?

Definitely.  SEO was made for companies that work hard and are willing to grind to increase their visibility.  Don’t get…