What do you think of when you hear “LinkedIn”? Maybe just another social media site that you tend to use from time to time. Maybe you use it to post some articles or read up on some business news, just to keep a little updated with what’s going on.
Maybe, just maybe, you utilize the totally awesome power of LinkedIn to acquire new leads to help in your marketing efforts.
Like it’s contemporaries, LinkedIn can be a great tool for your marketing efforts when utilized in the proper way. This doesn’t mean bombarding random people/businesses with messages about your service. Instead, like any good marketer, you are wanting to target a specific audience that is IN NEED of your help (you know, like people that are actually looking for help). The question that looms is how are you going to find said people? This is not going to be the easiest task in the world but it’s better than creating a bad reputation for yourself online as a spammer that doesn’t try to help anyone but rather the business to avoid.
Given the fact that LinkedIn has about 300 million active users (roughly 40% of those users get on daily) then you’re going to want to maximize your ability to attract business rather than bombarding those that don’t want it. The question remains the same though, how is it that you attract people to your profile or find people that are actually looking for your kind of services? The answer is that there are two ways to approach it, organically or paid. We’ll cover both here in this post but, as always, paid is going to be the best way to get in front of the right people quickly. That’s not to say that it is more effective than organic, actually organic marketing on LinkedIn is far more effective (like most platforms) but requires a ton of energy and time so it’s really up to you and your business as to how you want to approach it.