Web Design Trends for 2017
Chat Bots, Messenger Bots, you name them, are helping people communicate on the next level. Though not entirely new in themselves, new ways of are being used to engage through these bots with customers on websites.
Why 2017? Users want fast, quick and straight to the point. With the use of pre-programmed bots on websites, businesses lessen manual time and energy while increasingly meeting their visitors’ needs.
Embedded videos that autoplay within a webpage allow publishers and users alike to distribute and view a wide variety of video content.
Why 2017? User engagement videos and on page placed video ads, key customer targeting, drive an increase in online store purchases and contribute to brand awareness.
The age of the page. That is, the landing page. Not only is a landing page simple and to the point of your brand, but it also establishes a clear and easy call-to-action for users. Landing pages are a top method to boost your conversions.
Why 2017? Drive your users to take a specific action, generate data and insights for SEO, grow your email list and improve your site’s credibility.
Asymmetry is a design and art technique in effectively optimizing the white space of an image in order to carry the focus towards a single element.
Why 2017? With the shift to minimalist design in the last few years, asymmetrical space utilizes images and text with an exaggerated use of white space to draw immediate attention to the occupied part of the design.
E-Commerce websites are thriving with a growth of online business and majority of these large companies opting for bigger, better visually appealing layouts.
Why 2017? This trend in web has been highly influenced by popular social networks, where photos are presented in block or tile format with brighter color and rollover text descriptions.
Though previously palettes used best on backgrounds, pastel and less saturated colors are taking a new turn this design year, moving up into the foreground.
Why 2017? Dominant imagery on websites including page headers and navigation, are making use of these color schemes. This year, we are seeing an expansion this color text too!
With the ability of cookies and other on page conversion tools, more websites are utilizing different ads and popups based on their visitors’ age.
Why 2017? New metadata allows for the variance of experiences based on age bracket. This allows for businesses also to connect with a wide range of audiences in order to sell.
User experience is improving by loading the webpage on the screen in stages, showing simple outlines of content.
Why 2017? Visual anticipation of content keeps users engaged especially during extended loading times. This results in greater conversion rates.
Variants of the homepage come in the form of landing pages which take the user to a specific page first.
Why 2017? Through this technique, businesses can target different demographics on their website, while increasing initial brand interest with messages, popups and unique featured sections.
Parallax scrolling has gained popularity and common online user acceptance.
Why 2017? Scrolling pages allow for a user to read one page and stay on that page, increasing the probability of user conversion.
Why You Need A Designer in 2017
We are web experts.
We know the web and we can help you set measurable goals for your website.
We help you identify what your expectations are and those of your website visitors. The process we take you through helps you choose target goals and work towards those for your website.
Since, we are familiar with the latest and greatest developments in technology, we know how this will affect your overall website. Understanding web based systems helps us to offer you the best consultation in online business solutions. We know our web esthetics too and can help you answer the bigger questions like: How do I make my website stand out online through a landing page and/or web homepage?
Suppose you were using a really great template, but then you realized it wasn’t going to work for or didn’t include a feature you needed on your site?
As designers, we can help with custom integration by adding custom plugins, layouts, social feeds and coded features to make your site reflect your needs. We strive to fit our website platforms and programming to your project, not the other way around.
We are creatives.
Web designers make your content beautiful.
We also help you produce an online conception that fits together best with your brand and reflects your business trademark. Get our creative viewpoint and make sure your site is truly visually appealing to visitors that are potential clients.
A web designer follows high-converting design principles to help your brand succeed and ensure your site visitors will take action!
What logo will best fit your business? What style on your website, fonts, colors, elements best reflect your brand’s message and your products or services?
At Tag Team Design, our web designers focus on creating valuable solutions for your business, to strengthen your brand presence and deliver a sustainable edge.
We are marketing strategists.
Once a website’s published, it doesn’t mean you’re done online there. It’s time to promote your site!
A designer can do this for you by building online marketing tools and offline branding materials. We’ll work with you to develop a plan to improve the overall performance of your website, improve your rankings for the keywords your customers are using and increase the overall visibility of your brand.
We can help you identify key performance indicators for your website and your marketing strategy. Specific metrics are then developed that allow you to make actionable business decisions based on real data. They can help further your SEO/SEM and help you set up Google Analytics to track these efforts.
Social media accounts and posts, monthly emails and newsletters can all be created and managed by a web designer.
We are online support.
Need ongoing support? No worries!
We can help you choose the best place to host your site online according to your budget and annual needs.
A designer can be available for design edits, changes and content updates to your site. These are things you may not feel are necessary but there will come a time when you will need your designer after the initial website is launched.
Now you may be thinking, “Yes, I need a web designer! But, working with a designer will take large amount of time and an extensive budget…” We understand your concerns.
At Tag Team Design, we realize that most design firms and companies do leave clients feeling this way, that’s why we offer a website process that is customized to fit you and your needs, while saving you the hassles.
About Tag Team Design
For small to medium enterprises, Tag Team Design is the partner that truly drives incremental customer demand. Unlike traditional digital agencies, Tag Team Design takes a team approach to creating profitable strategies for each and every client. Contact us today!
The Business Journal recently named us a top-15 Denver web design agency; come find out why.