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Living On The Edge: Upgrading The Speed of Data

Google has found that if a mobile website doesn’t load within 1-3 seconds then it experiences a bounce rate of about 60-70%.

Today’s internet dictates that we get everything on demand. I don’t mean that as in with a tiny bit of delay, I mean that as in immediately. Google has found that if a mobile website doesn’t load within 1-3 seconds then it experiences a bounce rate of about 60-70%. Imagine that…in the time it takes you to think about something and then complete a sentence is how long it should take for a website with thousands of scripts to load. That’s crazy.



Maybe twenty years ago it wasn’t so bad to have a website load within a minute. The expectations meet the time. Unfortunately for 2019, the exponential growth of technology has led to expectations within this time that websites (and apps) have to load quickly. With the advent of cloud computing this became even more of an imperative. Although the main idea behind cloud computing was to make it easier to store information there was also a narrative behind the scenes with the mass handling of all this data we would be able to deliver that data faster since it was being powered by some of the biggest tech giants in the world. Maybe that’s just what I thought, but doesn’t it seem like an expectation that would run concurrently with mass data storage when it’s being powered by companies like Amazon, Google, and IBM? Household names that brought us the biggest technology innovations for the past 20+ years. Makes sense right?

Well, it’s all seems to be coming back around with the implementation of a new, emerging technology called Edge Computing.


Think of edge computing is what will cure the latency issues in cloud data storage by being closer to where the data is. By this I mean, when your data is stored in cloud servers it could be stored far away from where you’re at, making it less accessible in a short amount of time (relatively speaking). Being that data is the number one priority to companies in 2019, getting that data fast runs parallel to it as far as the importance of the actual information. How do we cure this with edge computing? We put “data centers” closer to where people are recording the information. Imagine having mini data centers that would receive the information closer than a cloud storage facility, then processing the information that is more of a priority than others, then sending that to the cloud facility. Edge computing data centers would be acting more as middle men between the data creators (the clients) and the data storage facilities (the cloud companies tasked with storing information), giving it an extra punch by adding on some semblance of A.I. that can process the information for the important stuff. By being able to access this information that could help a Denver web design company grow, we’ll be able to move faster on opportunities that would take more time in the past to realize.


With data being the leading resource for companies these days, edge computing is an all but necessary function for data processing. We need our information and the quicker we can get it to make business decisions, the happier we are. In turn, this will help the large cloud storage companies boost their sales and capabilities so from the outside looking in, it looks like edge computing will be a win-win situation for all businesses.