- The first step of on-site SEO optimization is figuring out what your keywords are going to be. You don’t want to overdue it (anywhere from 5 to 10 keywords) being that you want your website (each page) to have it’s focus point. This can be figured out by using tools like AHREF’s or SEMRush to look at volume and competitiveness of certain keywords that are industry specific.
Meta Title & Meta Descriptions
- Now that you’ve figured out your keywords, you’re going to want to create a title for your page (with a keyword in it) and a description. These are not significant factors in terms of ranking on search engines but they do provide the details for the website descriptions you see when searching for anything so, in theory, this could impact whether someone comes to your site or not.
H1 On Each Page
- Place an H1 tag (with keyword title) at the top of each page so it is easier for a search engine to identify the premise of the page.
- With you meta data and H1 titles handled, the next step is to create content for your page using one of your choosen keywords that best decribes the point of the page. For example: for a Denver SEO Services page, we would have Denver SEO somewhere in the content. Make sure not to keyword stuff by adding the keyword too many times. One or two times is enough.
Run a Page Speed Test
- Now that you have your page(s) up and running, you’re going to want to run a speed test at Google Page Insights. This will help identify any problems with the page loading or with speed problems. Remember, the faster the page loads the higher you can rank.
Make Sure You Have a Sitemap
- With any website you’re going to want to make sure you have a basic sitemap (if it’s not automatically generated). Having a sitemap is very beneficial being that it shows search engines where exactly to search for the pages that you’ve created.
- Now that you’ve created all your pages the next step is to start creating backlinks pointing back to your site. There a few methods for creating backlinks so a little more research will be needed for this part if you’re not familiar with the process already.
How to Do SEO for Your Website