• Opt For a Dedicated Server

        • It may seem easier at first to purchase a shared server when you’re creating your website to save a little money but in the end it’s worth getting a dedicated server, especially as your business grows.

      • Consider a CDN

        • Content Deliver Networks are a useful way of “splitting up” requests to a server. They separate out the deliverence of your website files between different servers so it’s not all waiting to load. This is a useful option because there are free CDN’s out there that will help tremendously with the speed of your site. One popular one is cloudflare.

      • Optimize Images

        • There are plenty of services and plugins to help with optimizing images to smaller size. Once you do optmizie them you’ll see an immediate difference.

      • Minimize JS or CSS

        • Again, this just takes a little bit of googling but can be done with a little bit of work through free tools or plugins (depending on your platform). Essentially this process involves reducing the amount of space that the file takes up by putting it all on one line.

      • Decrease Overall File Sizes

        • Get rid of anything you don’t need. This may take some time but is well worth it as far as longevity is concerned. Chances are that you will add on more to your website in the future so do yourself the favor of getting rid of stuff you don’t need or use.

      • Consider Caching For Repeat Visitors

        • There are plenty of plugins and options for this (check your hosting platform) but the idea is that once someone has visited your site once, the cookies remain on their computer so when they visit again it won’t have to load all the resources again. This doens’t pertain to new visitors so much but could potentially be helpful, even just as a safety measure.

      • Store What You Can Externally

        • There’s generally a few options given by hosting platforms for you store files externally (like PDF’s). Always check to see what they might be able to store off your site to lighten the load for overall functionality.