Is my competitor doing it? If not, why should I do it?

Most likely they have some off-site SEO improvements if they are ranking on the top pages of Google. If they aren’t, then you are already one step ahead. Getting ranked for a keyword globally or locally can increase your business dramatically. Where do people go first to research or look for a service provider? They Google it! Stay ahead of the competition and do your research and start building your links. Check out our Beginners Guide to Link Building