What is a Call-to-action?

A call to action is a piece of content that has the intention of getting a viewer to perform a certain action.  For example: a button that says “buy now” and redirects them to a checkout page for an item when clicked or including fields for someone to input their email and name, then click a button to get a some sort of material you have provided.  Anything that will grab someone’s attention to input information you may need.

 

call to action screenshot