What is a landing page?

A single page built for advertising and marketing campaigns.  When an “Ad” link is clicked in a search console, a browser will be redirected to this single page.  Generally, landing pages will be filled with very informative data to show browsers an advantage to signing up for a service.  They will also feature various “call to actions” to grab their attention to, again, sign up or be redirected to the home site of the company.