As a web developer and designer, I know that one of the most important things for my clients is to generate leads. After all, without leads, there are no clients. That’s why I’m always on the lookout for new and innovative lead generation tools that can help my clients grow their businesses. By using lead generation tools effectively, you can generate more leads and convert them into customers.
In this article, I’m going to share some of the best new lead generation tools for websites. I’ll also explain how to use these tools effectively to convert clients.
1. HubSpot Marketing Hub
HubSpot Marketing Hub is a powerful all-in-one lead generation platform. It offers a wide range of features, including:
- Lead capture forms
- Landing pages
- Email marketing
- Marketing automation
- Analytics
HubSpot Marketing Hub is a great option for businesses of all sizes. It’s easy to use and offers a wide range of features to help you generate and nurture leads.
2. OptinMonster
OptinMonster is a powerful lead capture tool. It allows you to create high-converting opt-in forms and popups. OptinMonster also offers a variety of targeting options, so you can show your opt-in forms to the right people at the right time.
OptinMonster is a great option for businesses that are looking to increase their lead capture rate. It’s easy to use and offers a variety of features to help you create high-converting opt-in forms and popups.
3. LiveChat
LiveChat is a live chat software that allows you to chat with visitors to your website in real time. LiveChat is a great way to generate leads and answer questions from potential customers.
LiveChat also offers a variety of features to help you qualify and nurture leads. For example, you can use LiveChat to collect contact information from visitors and send them automated email sequences.
LiveChat is a great option for businesses that are looking to improve their customer service and generate leads. It’s easy to use and offers a variety of features to help you connect with your visitors and turn them into customers.
4. Drift
Drift is another live chat software that allows you to chat with visitors to your website in real time. Drift also offers a variety of features to help you qualify and nurture leads.
One of the unique features of Drift is that it allows you to target visitors based on their behavior on your website. For example, you can send a personalized message to visitors who have viewed a certain product page or downloaded a white paper.
Drift is a great option for businesses that are looking to personalize their customer experience and generate leads. It’s easy to use and offers a variety of features to help you connect with your visitors and turn them into customers.
5. Visitor Queue
Visitor Queue is a lead generation tool that allows you to see who is visiting your website in real time. Visitor Queue also allows you to contact visitors directly through chat or email.
Visitor Queue is a great option for businesses that want to generate leads from visitors who are already interested in their products or services. It’s easy to use and offers a variety of features to help you connect with your visitors and turn them into customers.
6. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a lead generation tool that allows you to find and connect with potential customers on LinkedIn. LinkedIn Sales Navigator also offers a variety of features to help you qualify and nurture leads.
LinkedIn Sales Navigator is a great option for businesses that are looking to generate leads from other businesses. It’s easy to use and offers a variety of features to help you find and connect with potential customers.
7. Hunter.io
Hunter.io is an email finding tool that allows you to find the email addresses of people on websites. Hunter.io is a great option for businesses that want to build a list of potential customers to email. It’s easy to use and offers a variety of features to help you find the email addresses of people on websites.
8. Clearbit
Clearbit is a data enrichment tool that allows you to learn more about your website visitors and email subscribers. Clearbit can enrich your data with a variety of information, such as company name, job title, and industry.
Clearbit is a great option for businesses that want to learn more about their customers and prospects. It’s easy to use and offers a variety of features to help you enrich your data.
9. Segment
Segment is a customer data platform that allows you to collect and unify data from your website and other sources. Segment can help you create a single view of your customers, so you can better understand their behavior and target them with more relevant messages.
Segment is a great option for businesses that want to get a better understanding of their customers and target them with more relevant messages.
How to Use Lead Generation Tools Effectively to Convert Clients
Once you have chosen the lead generation tools that are right for your business, you need to know how to use them effectively to convert clients. Here are a few tips:
- Create high-converting opt-in forms and popups. Your opt-in forms and popups should be clear, concise, and persuasive. They should also offer something of value to visitors in exchange for their contact information.
- Target your opt-in forms and popups. You can use lead generation tools to target your opt-in forms and popups to specific visitors based on their behavior on your website. This will help you generate leads from visitors who are already interested in your products or services.
- Segment your leads. Once you have generated leads, you should segment them based on their interests and needs. This will help you send them more relevant messages and nurture them into customers.
- Nurture your leads. Lead nurturing is the process of building relationships with your leads and educating them about your products or services. You can nurture your leads through email marketing, marketing automation, and other channels.
Here are some specific examples of how you can use the lead generation tools I mentioned above to convert clients:
- HubSpot Marketing Hub: You can use HubSpot Marketing Hub to create landing pages for your products or services. You can also use HubSpot Marketing Hub to send email campaigns to your leads and nurture them into customers.
- OptinMonster: You can use OptinMonster to create high-converting opt-in forms and popups. You can also use OptinMonster to target your opt-in forms and popups to specific visitors based on their behavior on your website.
- LiveChat: You can use LiveChat to chat with visitors to your website in real time. You can also use LiveChat to collect contact information from visitors and send them automated email sequences.
- Drift: You can use Drift to chat with visitors to your website in real time and personalize your customer experience. You can also use Drift to target visitors based on their behavior on your website.
- Visitor Queue: You can use Visitor Queue to see who is visiting your website in real time and contact them directly through chat or email.
- LinkedIn Sales Navigator: You can use LinkedIn Sales Navigator to find and connect with potential customers on LinkedIn. You can also use LinkedIn Sales Navigator to qualify and nurture leads.
- Hunter.io: You can use Hunter.io to find the email addresses of people on websites. This can be helpful for building a list of potential customers to email.
- Clearbit: You can use Clearbit to learn more about your website visitors and email subscribers. This information can be used to target them with more relevant messages.
- Segment: You can use Segment to collect and unify data from your website and other sources. This data can be used to create a single view of your customers, so you can better understand their behavior and target them with more relevant messages.
Lead generation is essential for any business that wants to grow. By using the lead generation tools I mentioned above, you can generate more leads and convert them into customers.
If you’re not sure which lead generation tools are right for your business, or if you need help using them effectively, I recommend working with a web developer or designer who specializes in lead generation.
Here are some additional tips for converting leads into customers:
- Respond to leads quickly. The longer you wait to respond to a lead, the less likely they are to become a customer.
- Personalize your communication. Take the time to learn about your leads and send them personalized messages.
- Be helpful and informative. Provide your leads with the information they need to make a decision about whether or not to buy your service or products.
- Make it easy to buy from you. Your website should be easy to navigate and your checkout process should be simple and straightforward.
By following these tips, you can increase your chances of converting leads into customers.