Why You Need Be Using Push Notifications for Your Website

What if I told you there was an easy, non-invasive way to market your brand to people who actually want you to engage with them? I’m not talking about some magical organic remedy that will have you ranking at the top of Denver web design organic rankings or buying a list of emails to bombard with constant spam. I’m talking about something you probably see every day and may not pay very much attention to. Although you may have not used them yourself very much but no doubt you know what push notifications are. You know those things you get on the lock screen of your phone when someone pokes you on Facebook? Well, have you ever noticed the ones you get when you go to a blog on your desktop browser? Same concept really. Now why not use this to your advantage to brand yourself in a passive manner?

Keep in mind that not all browsers utilize push notifications at this point (although you may see this change pretty soon) but it doesn’t mean that it still can’t be advantageous for any website owner. The big ones that do allow push notifications are Chrome, Firefox, and Safari. Keep in mind that these three browsers together consist of roughly 86% of the market share on browsers (Chrome itself being somewhere around 66%). Knowing this then you can probably come to the conclusion that push notifications are more than likely to be seen by most people searching the internet these days.

To make my point, here’s a list of the advantages of using browser push notifications:

  • If someone allows your notifications, they don’t have to check their email or sign into anything to get a notification about updates.
  • It’s not gonna cost you anymore to develop a separate app for push notifications being that the push notifications can be utilized through the browser.
  • Browser push notifications have about 10x the conversion rate of emails. Although not everyone uses email marketing, it is still useful to know that the conversion rate of push notifications are a high converting option.
  • They are based on people giving their permission to notifications so when someone signs up for notifications from your website they are more likely to be consistently engaged with your content, products, or services. This doesn’t mean you shouldn’t mind your analytics to check and make sure people are actually engaging but it can definitely be advantageous when building your brand.
  • It is far easier for visitors to your site to sign up for notifications because they are given an option to allow notifications instead of having to fill out a bunch of information before signing up.
  • You can send notifications to someone that has allowed them even when they’re not on your site. All web browser notifications require is that a browser is open for notifications to be sent. This is beneficial being that people tend to spend a lot of time on the internet these days between work and being at home.
  • According to some statistics, 70% of internet users will allow web push notifications.

There are certainly many advantages to browser push notifications some I’ve mentioned and others that I have not. It’s ultimately up to you to decide whether or not they are the right fit for your site but why not take advantage of a fairly passive way to engage with visitors to your site and potentially convert more clients in the process?