You know the saying: a picture is worth a thousand words. This adage is especially true in marketing. Visual content allows your audience to emotionally connect with your brand and project themselves into the lifestyle associated with your product. When your target audience sees images of people like them (or people they aspire to be) using your product or service, it’s easier for them to imagine themselves using it. That’s why it’s no surprise that photo-rich platforms such as Facebook and Instagram are some of the most successful social media marketing channels available. And so is Pinterest. This user-driven, photo-sharing site offers one of the most powerful outlets for brands to be seen. Here’s why.
Content is king … but if no one sees your content, then you can’t expect a return on investment. Pinterest allows potential customers to find your content organically or share your information with others like them. Each pin extends your reach beyond your current customer base, increasing your chances of going viral and capturing a larger market share. More importantly, Pinterest makes sharing easy. Whether your audience is browsing the web and pinning directly from your site, or surfing through their followers’ boards for the latest and greatest trends, the ubiquitous “pin” button is attached directly to their browser.
Pinterest is also one of the easiest platforms to use. There’s no pressure to use clever hashtags, think of witty captions, or have hundreds of friends. You simply see a photo that you like and pin. Setting up a Pinterest account takes less than 15 minutes and doesn’t take a lot of time or effort to maintain, so users keep coming back again and again. This keeps your audience’s engagement level high and makes it easier for you to encourage interaction with your content. If you’ve posted your own Pinterest content, your brand information and website will be embedded directly into the photo. As users search, those with interests naturally aligned to your brand will find you. It’s that simple.
Each photo that backlinks to your site or provides brand information leads to … well … leads. Each click of your photo is a potential opportunity for that user to end up on your site. Unlike other social media sites, Pinterest has a do-follow policy for their links, so you are guaranteed to get more quality traffic going to the right place at the right time.
Because people interacting with your brand have self-identified with your product, their level of engagement will be naturally high. Pinterest’s main goal is to share ideas, products, services and projects that resonate with you, so users are naturally inclined to click, explore, and discover more so than on other social media sites that focus on peer-to-peer interaction.
In short, your when you’re thinking about building your brand, creating a local presence or regional web design Denver, one of the easiest ways to spread the word is to get pinning and start benefitting from the audience that’s looking for you.