When it comes to B2B brands, finding the right audience used to be challenging. That was until Linkedin was established. With this online platform, brands have the advantage of targeting an engaged audience, thus increasing profit levels. If your company is looking to expand its audience, you should definitely create a profile on Linkedin. Here’s a quick look at the top four ways to get the most out of your Linkedin advertising.
Create a company profile
The first thing you’ll need to do to start reaching an audience on Linkedin is to create a company profile. If you already have a personal profile on this platform, you’ll want to create a separate one for your business. If you don’t know how to set up a profile, you can always turn to the services of a professional Denver web design company. Your profile needs to include several pieces of content, including:
- Company name
- Description of company
- Contact information — phone number, email, physical store address, web address
- List out your company’s accomplishments
If you have other social media profiles for your business, you can link to them in your Linkedin profile.
Update your business profile frequently
To ensure you are popping up in the feeds of your targeted audience, you’ll need to update your profile frequently with new content. Whether it be linking to a blog posting that you’ve recently published or advertising a open position within your company, updating your profile will help you stay present in the eyes of your audience.
Stay engaged with various groups
Just the same as Facebook has groups, so does Linkedin. You should do your best to stay active in groups that relate to your company, and if you want, you can even create your own group and ask other Linkedin users to join. When you communicate with the right groups, you increase the potential of being able to network with people in your targeted audience. Most importantly, you’ll be marketing your company to people who may have otherwise never known that your business even exists.
Ask for recommendations on your profile
One of the best reasons to use Linkedin is that you can ask for recommendations from other users who have purchased your products or services. Essentially, asking for recommendations is an excellent way to receive positive testimonials. When these recommendations are listed out on your profile, you’ll be improving customer loyalty. Keep in mind that asking for recommendations is turned on by default on Linkedin; however, customizing your recommendation message is great for convincing customers to leave positive reviews.
If you’re looking for a way to increase your company’s brand awareness, make sure to advertise on Linkedin today.