Most small businesses these days realize the importance of using social media, especially Facebook, as an essential part of their marketing strategy.
But many still struggle with the basics of how to maximize bang for the buck with their social media marketing, and how to measure the effectiveness of their tactics.
Have you ever wondered if you’re paying too much for those Facebook likes, or noticed that the price you pay for each click on your site has been rising?
Have that nagging feeling that you should be doing something different?
Denver Web Design feels your pain. Luckily, Facebook provides a lot of useful tools for marketers, and Facebook Insights is one of the best. This free tool allows you to keep track of just about every statistic about your Facebook page, including unique views and page views, likes, videos and posts, and more. You’ll not only be able to determine what kind of content works best, but because it updates data continuously, you’ll know the best day of the week and time of day to post it.
Here are some quick tips for getting the most out of your Facebook analytics:
Target the right audience
There’s not much point in paying good money to get your message out to people who aren’t interested in it. Identify your potential customers, and use analytics and other tools to get your content out to them, and you’ll see a welcome rise in your conversion rates.
Optimize ad scheduling
This is one of the most important things you can do with Facebook analytics. Determining when your customers will be online to read your content will do wonders for your exposure.
Localize your message
Local content is one of the hottest trends this year, reflecting the skyrocketing use of mobile devices. Surveys have shown that a majority of users that click on localized content will visit a local B&M store within 24 hours.
Improve your image
With better images, that is! Today’s social media users love pictures and videos, and the better they look, the more legitimacy you gain. Denver’s Riot Fest 2015 realized great success getting the word out about this year’s music fest with professional photography and videos of the participating bands, showcased on their Facebook page.
Check your relevance
This score is free to monitor on Facebook, and gives you a good overall idea of how much engagement you’re getting with your posts and ads.