To understand the importance of landing pages, it might be helpful to view a landing page about landing pages. The purpose of this CopyBlogger landing page, Turn Traffic into Money, is to highlight the importance of having focused website pages to send traffic to, and it is also to encourage visitors to register with an email address and get a free eBook all about landing pages. CopyBlogger is an established content marketing resource, so it is reasonable to assume that these guys know what they are talking about.
What are Landing Pages?
A website landing page is one page of a website that was crafted to appeal to targeted traffic. For example, if you are a dentist in Denver who wants to run an email or PPC advertising campaign about teeth whitening, you will probably enjoy a higher ROI if you send your visitors to your teeth cleaning special and not a generic first page that is for everybody who might want to learn about all aspects of your practice.
Good Landing Page Design
It is on this page that you can emphasize your call to action and encourage visitors to pick up the phone or fill out a lead form. These are some important aspects of good landing page designs today:
- Responsive: Your landing page needs to look good and function well on a variety of devices, including PCs, tablet computers, and smart phones, or you will be likely to lose a large percentage of visitors.
- Targeted: Focus on the one aspect of your business that you want to tell consumers about for the best conversions.
- Call to action: Every landing page should have a clear purpose, so make sure you lead your visitors into completing a successful conversion if that conversion is making a purchase, signing up for your newsletter, or picking up the phone.
- Analytics: Of course, you need a way to measure the effectiveness of your advertising campaigns and landing page, so make sure that your landing page design incorporates good analytics to help you test and improve.
Tag Team Design Landing Pages
Why wait to implement an effective landing page design that can turn your traffic into leads and sales? View a selection of our email campaigns, and let us tell you how we can improve your next email or paid advertising campaign during a free consultation.