With the ever-changing landscape of technology, it can be hard for marketing teams to stay ahead of the game. It seems like every day there’s a new trend going on in any given field. A new hashtag, a new story, a new hot product, the list goes on and on. If you’re not staying ahead as a business then you’re only trailing behind your competitors. This is a crucial piece of staying at the top of the food chain in any industry, especially nowadays with the exponential growth of technology. It’s almost like you have to possess the ability to be almost everywhere at once.
This may seem like a somewhat daunting task but the reality is that it is now a necessity, but also not quite out of reach. Don’t get me wrong, I’m not saying there exists the ability to completely monitor the internet all at once but there is a new emerging trend that could help you get a little ahead of everything. The newest trend that’s only used by a handful of people is called “Social Listening”. While the name of this trend may seem odd or a little vague, it’s actually exactly how it sounds.
The process of “Social Listening” is what it sounds like; there are specific tools built to monitor social media posts on your networks for mentions of certain words that are not tagged. For example if we used certain tools we could set it to look for the words “denver web design” that were posted but never hashtagged or anything. The idea is that with these “extra posts”, so to say, you can find more opportunities than looking through the prototypical channels that are used time and time again. This can help give you an edge over your competition, especially for service-based businesses.
All of these different tools come with their own advantages and disadvantages. I don’t want to dive into what they are exactly being that most of the time trying them out for yourself will give more distinct answers rather than stating my opinion on what I think is the best. To be honest, they’re all really good but by experimenting with a few of them you can find out how it is they work the best for your brand. Some focus on mentions of your brand, whereas, others will help you monitor specific keywords that could help with creating new leads for your company.
I can tell you, without a doubt, that this is going to be the next big thing moving forward, allowing smaller companies to compete at higher levels than ever before. With this kind of reach there’s no telling how much you can turn a relatively small business into a thriving one, but there’s only one way to really find out. Try it out for yourself and let us know how it goes!