Redesign. Most of the time it’s a positive word.
It is a word that implies hard work, yes, but in the end towards an improvement or betterment of the existing. When we talk about redesign in web design, we mean really just that, we take apart your existing site, each part individually and rebuild from the ground up to create a cleaner, more efficient, trendier and in most cases, better site for your business.
A website is said to either make or break a business.
The fact is our commerce world and marketing endeavors are now online-focused. The average person owns one or more devices and uses it daily as a means to perform business and find businesses. Often, within the first 10 seconds of visiting your site someone will decide if they want to pursue business with you.
So, the question to you is, How does your site look? Does it accurately and professionally represent your business’ brand? What if your site’s a few years older but it “works just fine”?
Think again, Is it time to redesign your website?
Let’s talk about the benefits of re-designing your website and some sure signs to know when its definitely that “time”:
1. Your site isn’t responsive
Responsive design allows your site to be viewed on any device, any size and it still looks the same and wonderful as on desktop.
Mobile usage continues to make great strides and is a critical direction to take as a business. For more information, read our full post here on the Top Myths of Responsive Design.
2. Your site no longer reflects your business’ best marketing strategy
Your site may look great, but is is bringing in the sales you expect? Examine your site’s conversion rates with tools such as SumoMe and Google Analytics. If your numbers aren’t where they need to be, you may want to consider your backend analytics and search engine optimizations.
3. Your site doesn’t incorporate social media.
Let’s face it, everyone is on social media and so are businesses, to the point that if you don’t at least have Facebook and Twitter, you don’t seem like a legitimate business. Also using social media helps you as a business keep pace with your potential consumers and in touch with existing clients. This also calls for you to keep these accounts updated, too. Read more benefits of integrating social media.
4. Your site needs new functionality.
You may have new features to add to your site or features you want to improve. Blog, forums, e-commerce and other similar tools…all these scream re-design!
5. Your site isn’t user-friendly.
How easy is your site to use? If you went there and looked at it from the perspective of a brand new visitor, how well could you gauge the main message of the brand and how good is the site’s layout and content in motivating me to a call to action?
6. Your site isn’t updated.
Last but not least at all, the design of your site will reflect the traits and modernness of your company. How fresh is your business’ strategies and plans? Your site will either answer positive or negative.
So, you’re ready to get started! Who should you choose? Remember, this is critical because not just any designer can redesign. This requires a special skill, knowledge in working with existing sites and clients to create their best. At Tag Team Design, we specialize in helping small-to-medium size businesses alike, build and structure a site that promises higher conversion rates, greater sales and overall steady business results.