When it comes to starting any business I imagine your immediate thoughts for marketing go straight to paid advertising. Well maybe you’ve heard of SEO and organic rankings but without an understanding of where to start then you would probably move towards paid advertising instead of taking the time to start ranking for organic terms.
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With the ever-changing landscape of technology, it can be hard for marketing teams to stay ahead of the game. It seems like every day there’s a new trend going on in any given field. A new hashtag, a new story, a new hot product, the list goes on and on. If you’re not staying ahead as a business then you’re only trailing behind your competitors.
There’s no denying that as of the last thirty to forty years our technology has been exponentially growing. What does this mean exactly? What it means is that we’ve entered an age of innovation.
With the potential to sell to millions (or possibly billions) of people, why would you not take the time to create your own or have someone develop your own website?
There are many things it takes to get a business started and given that a digital presence is the standard now, do you know what you should be doing to get your business web-ready?
As we’ve come into the age of voice controlled speakers, one cannot help but wonder what the world is moving towards. A.I. is on the rise and even though we haven’t quite perfected the technology yet, it’s coming
If you’ve gone on the internet recently then you’ve probably heard about all the trials and tribulations that have come along with data capturing (personal information of browsers on the internet). You can’t go very far within the last year without hearing about it. It has become the overwhelming obligation of many political bodies around the world to regulate tech giants, often saying that there is just too much power in their hands. Whether you agree or not with this assessment, we’re on the precipice of a very big regulation.
If you’ve ever ventured into any exploration of the SEO world, you probably know by this point that there’s a lot to do to get to the top of the list. It starts with On-site SEO. Even with On-site your best hope is that it is done right. I’ve always believed in taking matters into your own hands.
I’m not going to call this an emerging trend but it seems to be something that was put on the back-burner for far too often…and Google has noticed. To be fair, it’s not like they never considered the user experience important, in fact, that was the whole reason Google was created in the first place.
Having your own website can have tremendous value, it can help with branding your company and increase your presence to the rest of the world instead of just your local area. A great way to brand your company on a site is by tailored illustrations.