When it comes to starting any business I imagine your immediate thoughts for marketing go straight to paid advertising. Well maybe you’ve heard of SEO and organic rankings but without an understanding of where to start then you would probably move towards paid advertising instead of taking the time to start ranking for organic terms.
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With the ever-changing landscape of technology, it can be hard for marketing teams to stay ahead of the game. It seems like every day there’s a new trend going on in any given field. A new hashtag, a new story, a new hot product, the list goes on and on. If you’re not staying ahead as a business then you’re only trailing behind your competitors.
Branding in 2018 has changed from what it used to be. This probably doesn’t come across as very shocking news but there’s still a big push on social media to get the attention of people but the information is now being introduced in a brand new way that has to eventually be embraced by your company if you want to stay relevant. I’m talking about video of course.
As we’ve come into the age of voice controlled speakers, one cannot help but wonder what the world is moving towards. A.I. is on the rise and even though we haven’t quite perfected the technology yet, it’s coming
If you’ve ever ventured into any exploration of the SEO world, you probably know by this point that there’s a lot to do to get to the top of the list. It starts with On-site SEO. Even with On-site your best hope is that it is done right. I’ve always believed in taking matters into your own hands.
I’m not going to call this an emerging trend but it seems to be something that was put on the back-burner for far too often…and Google has noticed. To be fair, it’s not like they never considered the user experience important, in fact, that was the whole reason Google was created in the first place.
Having your own website can have tremendous value, it can help with branding your company and increase your presence to the rest of the world instead of just your local area. A great way to brand your company on a site is by tailored illustrations.
No matter what business you’re involved in nowadays, inevitably, technology is integrated in one form or another. For most, this comes in the form of a website, therefore, leads from your website.
Times are changing once again. Video is on the rise. People are changing their preferences for reading status updates to “face-to-face” videos for everything imaginable.